We like to work with the best. Likewise, companies come to us because they want to work with the best mystery shopping partner.

Each year, Count On Us turns away millions of dollars worth of business in order to maintain our quality standards, and we carefully inventory our abilities when considering partnerships with potential clients. Our mission isn’t just to provide data. We listen and consult with you to understand how we can truly make your organization better.

Philosophy of Business

Our philosophy of business and the strong character of our principal management team are the primary distinguishing characteristics that set us apart from the competition. In fact, we believe this sets us above most companies today. All of the principals at Count On Us are perfectionists, immensely detail-oriented, highly ethical, and share an unshakeable commitment to the work we perform and the partnerships we develop.

At Count On Us, we don’t make promises we cannot keep, we work hard and long, we respond quickly, and we develop strong and enduring relationships with our clients.

We strive to make every client feel like our only client and to make things look easy, even when they’re not.

See The Difference

  • We consistently exceed our clients’ expectations. Count On Us mystery shop error rate is close to non-existent and our completion rate is 100%. Guaranteed.
  • We’re operators. We think like store managers when it comes to improving customer service. We’re driven by a true passion for achieving results while adhering to the highest ethical and professional standards in the industry.
  • Everyone at Count On Us- including our owner- is very involved in the hands-on, day-to-day operations of the company.


As one of the oldest mystery shopping companies, Count On Us leadership team played a large role in creating and shaping the mystery shop landscape as it exists today. Count On Us leader in the customer experience industry and serves as a valuable consultant to America’s most innovative and customer-focused companies.

Creating a Difference

  • First company to link mystery shop data to other research data
  • First to dissect moments of truth that drive differentiation
  • First to provide extensive story-like narrative to frame the experience beyond numeric scoring
  • Continue to develop new areas of research, analytics, technology and integrated customer feedback programs


Yes, we love technology. In fact, we internally design and create all of the software that drives our business. Our systems are designed with a singular purpose in mind: to deliver quality products to our clients. Since we’re not forced into the constraints of someone else’s software, we can custom design online tools and interfaces to turn our clients’ ideas into powerfully functional products.

Count On Us is always ahead of the curve when it comes to technology development and passing those innovations along to our clients. We are committed to our leadership position in the industry and to remaining on the cutting edge of technological advances. For example,

  • Our field representatives upload digital photos to support information in their reports
  • Our localization program allows clients to order customized mystery shops with self-selected survey questions and scenarios for individual locations

Quality Field Representatives

We understand that our field representatives (shoppers, auditors, are also our clients and very valuable to our company.

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